Earnometry
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Free tool · For creators

Creator Sponsorship
Rate Calculator

Put a number behind your next brand conversation. Estimate a fee for a sponsored video or integration, with every assumption in view.

An estimate to help you prepare, not a guaranteed market rate.

Your sponsorship details

USD

Adjust the example values to update your estimate instantly. All fields are required; zero is allowed.

Sponsorship inputs

Use a realistic average from comparable videos, not your follower count. Whole views, from 0 to 1 billion.

Your assumed price per 1,000 views. This is your assumption, not a market benchmark. Adjust for niche, audience, geography, and demand. From $0 to $10,000.

Short mention: ×0.60; Integrated segment: ×1.00; Dedicated video: ×1.50.

How the brand may reuse your content. Organic brand reuse: +20%; Paid advertising usage: +50%. Applied to the fee after integration.

Time you agree not to work with competing brands. 30 days: +15%; 90 days: +30%. Applied to the fee after integration.

Add special filming, editing, travel, props, or other deal-specific costs. From $0 to $1,000,000; enter 0 if none.

Your inputs stay in this page. They are not sent or saved.

A starting point for your conversation

Suggested estimate

$1,250USD

Indicative negotiation range

$1,000 – $1,500

80–120% of your estimate

How it adds up

Base fee Views ÷ 1,000 × CPM
$1,250
After integration Base fee × 1.00
$1,250
Usage rights +0% of fee after integration
+$0
Exclusivity +0% of fee after integration
+$0
Production cost
+$0
Suggested estimate
$1,250

Amounts are rounded to whole dollars for display. Rounded components may not add up exactly.

This is an estimate, not a guaranteed market rate or earnings. Actual rates vary; your assumptions, deal terms, and negotiation matter.

Understand the methodology

Behind the numbers

A transparent estimate.
A more informed conversation.

This tool starts with your average views and an assumed sponsorship CPM: the price for every 1,000 views. It then adjusts for the video format and deal terms you select.

The default CPM and fixed multipliers are modeling assumptions, not measured market rates. Choose a CPM that reflects your niche, audience, geography, and demand.

See the formula and calculation method
  1. Base fee = average views ÷ 1,000 × base CPM.
  2. Fee after integration = base fee × integration multiplier: 0.60 for a short mention, 1.00 for an integrated segment, or 1.50 for a dedicated video.
  3. Usage rights = fee after integration × 0%, 20%, or 50% for none, organic brand reuse, or paid advertising usage.
  4. Exclusivity = fee after integration × 0%, 15%, or 30% for none, 30 days, or 90 days.
  5. Suggested estimate = fee after integration + usage rights + exclusivity + production cost.
  6. Indicative range = estimate × 0.80 to estimate × 1.20.

Usage and exclusivity percentages are added together, not compounded. Production costs are added afterward. The range is a simple ±20% illustration, not a statistically derived confidence interval. Calculations use unrounded values; displayed dollar amounts are rounded.

A worked example

50,000 views at a $25 CPM gives a $1,250 base fee. An integrated segment keeps that at $1,250. Organic reuse (+20%) and 30-day exclusivity (+15%) add $437.50. Add $100 production cost for an unrounded estimate of $1,787.50.

Displayed estimate: $1,788. Indicative range: $1,430–$2,145.

Input limits keep the calculator usable: up to 1 billion whole views, $10,000 CPM, and $1,000,000 production cost. These are technical guardrails, not market benchmarks. Money inputs accept up to two decimal places.

Use the number as a starting point

Actual rates vary. Consider the specific deliverables, audience fit, rights, and restrictions in your deal. This simplified model cannot capture every term; negotiation matters.